All our designs are lovingly created by Preeti Gupta who is a Leeds based surface pattern designer with extreme love and passion for nature.

About Preeti

Preeti graduated with a First Class Honours degree in Printed Textiles and Surface Pattern Design from Leeds College of Art and Design. She has worked for the prestigious Dorma group, lending her creative talents to products included in their Marks & Spencer line.

Preeti Gupta, owner of Pattern Passion.

The Designs

Her designs are expertly transferred as digital prints onto high quality silks and paper. Hence all the patterns capture her concept and original artwork in the finest detail and always retain the handmade natural element. A fantastic way of staying connected to the roots. It also signifies the changing relationship between man and machine as technological manufacturing becomes more personal and combines traditional drawing and painting techniques with up-to-date digital printing.

Beautiful natural forms come alive in an array of colours on fabric and paper before being made into beautifully finished fashion garments, accessories and home accessories. Pattern Passion strives to combine design with cutting edge technology to bring clients the finest wearable and decorative art.

Pattern Passion’s collections have a particular appeal in today’s pressured world, providing an escape into colour, style and organic designs. The versatility of the designs is immediately apparent.

Dramatic reds and corals, subtle pinks, lemons, soft greys, blues and wild purples feature on many of the tops, blouses, shirts, dresses, scarves, cushions and framed prints. The garments look equally well with jeans or with formal skirts and trousers, providing practicality as well as fashion.

The Process

Preeti’s intuitive approach results in designs that answer the demands of smart office wear and equally the softer country look. Pattern Passion products make a style statement with designs that are innovative and fresh, yet retaining all the hallmarks associated with classic and elegant couture.

Quality is paramount at Pattern Passion and each unique and original design is meticulously checked before leaving the studio. Suppliers know that the Pattern Passion product is expertly produced and handled, professionally packed, competitively priced and delivered on time. It certainly does what it says on the tin – its patterns are without doubt filled with passion, along with colour, style and compatibility with today’s fashion choices.


For all womenswear and accessories very high quality silk is used. Pattern Passion scarves are practical to wear as well as beautiful. Square scarves are generous in size with rolled hems. They may be folded in a variety of styles to accessorise and transform basic wardrobe choices, injecting life into both casual and evening wear. Longer scarves are double-sided and may also be worn to compliment a range of styles: most designs feature a palette of colours so they may be worn with several different outfits, formal and informal.

All wall art is printed on good quality 180gsm photo quality paper and framed in a white wooden box frame. The silk purses are unique and luxurious which will compliment and enliven any outfit. Similarly the luxurious and extraordinary cushions will uplift any room.

Freelance, Commissions & Collaborations

As well as designing for her own label Pattern Passion, Preeti is available for freelance design work, commissions and collaborations within a variety of creative disciplines.

Bespoke design service is also provided, welcoming client enquiries and the opportunity to discuss personal design specifications.

Preeti has worked in collaboration with Leeds Museum and Galleries, designing and producing bespoke silk scarves, cushions and framed art.

At the moment she is looking forward to working on Autumn/Winter2016 range of womenswear prints for Saskia designs.

For wholesale inquiries please feel free to use the contact form, send an email or simply give a call.


Our products are stocked in various places online, including notonthehighstreet.com and society6.com.

Fabrication Crafts

Address: Unit A20, The Light, The Headrow,Leeds LS1 8TL

Phone: 0113 243 9140

Website: www.fabric-ation.co.uk


Address: 148 Harrogate Rd, Leeds LS7 4NZ

Phone: 0113 266 0062

Website: www.chirpystore.co.uk

Birds Yard

Address: 44 Chapel Walk, Sheffield S1 2PD

Phone: 0114 278 8709

Website: www.birdsyard.co.uk


Address: 26-27 Sadler Gate, Derby DE1 3NL

Phone: 01332 347564

Website: www.designat44.com

Our products are stocked in both notonthehighstreet.com and society6.com.

Proud members of Anti Copying in Design